Making innovation your brand means meeting the needs of your customers and demonstrate how your technology helps society.
Read More
Every point of interaction with consumers should spark an immediate, positive response.
The biggest mistake when refreshing a brand is starting with logo and graphics vs. positioning and messaging.
With an eye toward supporting consumers and employees, there are several technology trends business leaders should be watching.
Brand and Buzz Marketing (now Consulting) Wins Gold Stevie Award in Thought Leadership.
When developing brand narratives or campaigns, aim to create excitement and anticipation, and tap into the happiness factor.
The future of work may be brighter with AI and robotics, as long as we start preparing now.
Creating an inclusive corporate culture starts at the top.
Chief Marketer.Com Brand recognition and awareness play a huge part…