BOSTON, March 24, 2025… Parna Sarkar-Basu has been recognized as one of 44 elite entrepreneurs worldwide for her tireless efforts to support innovators, nurture women in technology and amplify the voices of underrepresented entrepreneurs and students in robotics, artificial intelligence and professional services. She has dedicated her career to guiding founders through pivotal milestones such as preparing for rounds, new market entry, product launches and helping for-profit and nonprofit organizations transform, grow and scale, while ensuring their products and services are positively impacting society and the environment.
The only founder selected from Massachusetts, Parna’s commitment to mentorship and community engagement has earned her a coveted spot in That Impact Book – a showcase of inspirational entrepreneurs whose contributions are shaping industries and uplifting communities worldwide. The official launch of Impact, an Amazon best seller in the US and Australia, will include a media event in Times Square, New York on March 25, 2025, marking the beginning of an exciting journey to reach millions of readers globally.
That Impact Book: A Global Showcase of 44 High-Vibrational Entrepreneurs
“I am privileged to work with innovators and entrepreneurs, helping them navigate business challenges, while opening doors for students,” said Parna Sarkar-Basu, founder of Brand and Buzz Consulting. “As I continue on this journey, this recognition further fuels my passion to drive positive change and create a more inclusive ecosystem. I look forward to collaborating with my fellow change makers to empower more underrepresented entrepreneurs, foster students and build a brighter future for all.”
“We live in a time when impactful leadership is more important than ever,” said Shar Moore, founder of the Feminessence Movement and publisher of That Impact Book. “This book is more than just a showcase, it’s a movement.”
A Career Dedicated to Empowerment
As the founder of the award-winning Brand and Buzz Consulting, Parna’s passion is humanizing technology to build purpose-driven brands, new market entry and shaping the future of small and medium businesses in highly competitive markets – from robotics and artificial intelligence to Software as a Service (SaaS) and professional services. Previously, Parna worked at iRobot, PTC, Kaminario, Invention Machine (acquired by IHS) and other tech companies.
As a trusted ally to CEOs of private and public companies, Parna provides unbiased guidance and support around complex challenges and opportunities, while serving as a sounding board to help executives unlock diverse perspectives. She partners with executives and boards to drive business transformation and reposition companies to drive sustainable growth as well as prepare for exits and fundraises.
Ringing in Change
Her commitment to innovation and inclusion has led to several milestone moments, including ringing the NASDAQ closing bell to celebrate the 30th anniversary of Women in Technology International (WITI), along with the WITI Leadership team. She is also the recipient of Gold and Bronze Stevie Awards for Women in Business, among other awards. She has been profiled in several media for her work in promoting diversity and recognized for her contribution to STEM programs.
Parna’s dedication to giving back to her community is evident in her extensive volunteer work with various organizations. She has developed STEM programs for schools and companies, co-founded a science fair and mentors founders through various programs and accelerators, including MassRobotics, Cambridge Innovation Center, Innovation Studio and Prepare 4 VC. Parna currently serves on the board of robotics and health tech startups as well as non profit boards, including Net Zero Institute, Boston New Technology, Alray Scholars and Fisher College Career Advisory Council.
About Brand and Buzz Consulting
Brand and Buzz, an award-winning boutique consulting firm, specializes in business transformation, strategic positioning and market expansion. The firm partners with global companies and nonprofits to drive sustainable growth and boost market credibility, and support acquisitions and fundraising efforts. To learn more, please visit brandandbuzzconsulting.com.
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Contact:
For additional details or to speak with Parna Sarkar-Basu, please contact:
Norman Birnbach, birnbach@birnbachcom.com
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