Every point of interaction with consumers should spark an immediate, positive response.
Read More
The biggest mistake when refreshing a brand is starting with logo and graphics vs. positioning and messaging.
With an eye toward supporting consumers and employees, there are several technology trends business leaders should be watching.
Brand and Buzz Marketing (now Consulting) Wins Gold Stevie Award in Thought Leadership.
When developing brand narratives or campaigns, aim to create excitement and anticipation, and tap into the happiness factor.
With the rise of automation and AI, we need to maximize our creativity while businesses maximize the innovation potential of available human capital.
The best bet for lasting success is to build a culture of innovation. Here’s how.
The future of work may be brighter with AI and robotics, as long as we start preparing now.
First appeared in Forbes.com. Consulting companies, especially information technology (IT)...
Read More