Parna Sarkar-Basu shares her insights on how you can build…
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Lets shatter more glass ceilings and show every little girl that she can be anything she wants to be.
Technology purchases often come down to how someone feels about a brand. Learn more.
Marketing whiz Parna Sarkar-Basu puts her energy into raising the visibility of women in top companies.
A fireside chat between Parna Sarkar-Basu and PTC EVP Kathleen…
During a down economy or a crisis, brands still need to be seen and heard.
Tech trends: Space economy, humanoid robots and streaming wars.
Making innovation your brand means meeting the needs of your customers and demonstrate how your technology helps society.
Every point of interaction with consumers should spark an immediate, positive response.
The biggest mistake when refreshing a brand is starting with logo and graphics vs. positioning and messaging.