A fireside chat between Parna Sarkar-Basu and PTC EVP Kathleen…
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During a down economy or a crisis, brands still need to be seen and heard.
Tech trends: Space economy, humanoid robots and streaming wars.
Making innovation your brand means meeting the needs of your customers and demonstrate how your technology helps society.
Every point of interaction with consumers should spark an immediate, positive response.
The biggest mistake when refreshing a brand is starting with logo and graphics vs. positioning and messaging.
With an eye toward supporting consumers and employees, there are several technology trends business leaders should be watching.
Brand and Buzz Marketing (now Consulting) Wins Gold Stevie Award in Thought Leadership.
When developing brand narratives or campaigns, aim to create excitement and anticipation, and tap into the happiness factor.